The way you position your brand determines the perception of the existing and potential customers of your product and services. You might choose to position your brand as a luxury one, or a provider of quality products at an affordable price. Regardless of how you choose to position yourself, ensure it is in no way negating your core values for your business. Learn more here.
Positioning is one of the most prevailing marketing theories. Most brands ensure they distinguish their products and services from that of their competitors, to make certain they remain in their customers’ subconscious mind and memory. Your market positioning can be likened to your value proposition or your selling point. Learn more about