A business owner spends some bucks to make a website; in return, he must want users on the website so that he can generate revenue and yes that is the whole and sole motive of creating it.
There is no mean in creating a website if nobody visits it.
One thing you need to understand that only developing a website is not enough, you need to get it listed with the top search engines and of course, on the top of the results when someone searches related query.
Above stated is the only way to get organic traffic.
When it comes to organic traffic, then everybody wants to target Google, because a study says that the Google holds up to 78% of all organic search traffic generated throughout the world.
So, here we are going to discuss some easy and effective SEO fixes that can boost your ranking in Google’s results.
Although, these techniques will also work for other search engines but focusing on Google makes it more productive.
Migrate to WordPress and Use Yoast Plugin:
Yes, we all know that WordPress is not the only platform of web-hosting, but it is best for SEO purpose.
It provides various kinds of free plugins which help you to make your website SEO friendly.
The world’s most famous plugin for SEO purpose is Yoast, available as free and premium version. Free version has some limitations but still, it provides the basic features which are required to make SEO friendly site.
After installation of this plugin, when you create a new post you will find a Yoast SEO command centre at the bottom of the editor.
This command centre provides some key information.
First and most important, it shows you a preview of your post’s snippet so you can assume how will your post be visible in SERP.
You can see the preview of both mobile and desktop versions and can manipulate it as per your choice.
You can also get an option of setting a focus keyword for real-time SEO analysis of that post. Then you also get suggestions on post readability, keyword density, title, meta description, and more.
You can also get more detailed information about the Yoast plugin here.
Find and Redirect Broken or Dead Links
Google Webmasters Tool is a bunch of tools through which you can analyse and optimize every page of your website.
Whenever a person creates a website, he tells Google about it through this webmasters tool.
As soon as GoogleBot crawls the site then it may found some crawl errors which must be fixed as soon as possible, the information of these crawl errors can also be seen in the crawl section of GWT.
Once you fix those errors, you can request Google to re-index your site or a particular page through “Fetch as Google” option.
In order to tell Bots to crawl full site completely and effectively, you need to submit XML version of sitemap in GWT.
Here, you can check the warning or error related to the sitemap of your website.
Google will automatically let you know about those links which it couldn’t find, allowing you to correct each layer of your website.
Google also sends you a message if there are any important changes in your site.
Above are the main features of Google Webmasters Tool, you can read a complete guide here: https://www.seoliquido.com/google-search-console-the-perfect-guide-for-beginners/
Now, we are going to discuss most important thing which can really harm your website if ignored.
Broken links, which can be managed quickly by analyzing the main cause.
If a site has few links anywhere on the content of a website, which is returning 404 errors, those links are known as broken links.
These links make user experience worst, as users try to move to given link for more detailed info but failed to get landed on right page.
Google also gives less priority to that website which has a large number of broken links, so it becomes important to redirect those links to real pages.
Whenever you find a 404 error in crawl section of GWT tool, then you need to find the cause of it, maybe the main cause of this error is a broken link, if it is then you need to redirect that link to a right page.
Gain Backlinks from Relevant and Trusted Websites:
First of all, you need to understand “what is a backlink?”
A backlink is a link which is coming towards your website from any other website. It works as a vote in the eyes of Google’s ranking algorithms. We can say, more backlinks mean more votes so more votes mean higher ranking.
A backlink can be a do-follow or no-follow.
A do-follow backlink is the one which is followed by Google algorithms and passes link juice to your website, this backlink also helps to increase the authority and worthiness of your website in the eyes of Google.
A no-follow backlink, as name shows, it is not followed by Google algorithms. Such backlinks don’t decrease the quality but also not help in increasing the same.
You need to learn how to gain do-follow backlinks so that you can rank higher on SERP.
In this section, we are going to discuss about guest blogging. As this is one of the best ways to get doubled or tripled the web traffic.
By making guest appearances on various reputed websites, you will definitely get the advantages to shine in the crowd while doing your overall SEO efforts.
Apart from the guest blogging, there are various other ways to earn quality and relevant backlinks, these techniques fall under proper off-page SEO techniques.
Focus on Mobile Friendly Version:
Nobody will get surprised if I tell almost every search engines have started focusing on the mobile first world.
In the data given by Google in 2016, the mobile phone searchers surpassed the desktop searchers, so today, all the search engines know that the majority is on mobile phone and tablets.
If you are not focusing on the mobile version of your site, it means you are running on a wrong path.
You will never achieve the top ranking without optimizing your site according to smartphones and tablets.
You need to create your site mobile friendly, you can check here whether your site is mobile friendly or not: https://search.google.com/test/mobile-friendly. Just put your URL and the tool which show you the result.
You can make your site in responsive web design, it is a technique which allows your site to open and run properly on all screen resolution devices without changing any setting manually.
Focus on Speed:
According to speed algorithm of Google, a site having low loading speed may fall in SERPs.
In the world of superfast internet, every user wants instant results. So, if a site taking too much time to get loaded then there is a possibility that user can bounce back. Google also thinks, if a user sees low-speed websites on top ranking and gets frustrated while opening it properly then this scenario can demote the reputation of Google.
That’s the reason; Google is now very conscious regarding the loading speed of the websites.
To increase the loading speed of your website, first, you need to analyse the current speed and the factors which are making it load slow.
You can check this through Google’s tool for speed testing, https://developers.google.com/speed/pagespeed/insights/
Here, you will get results for both desktop and mobile speed, also the parameters to improve the both, you can follow them and can get “green” indicator for your site.
It is basically, you need to resolve all the factors which are slowing down the web pages, most of the time it is because of heavy images, you can compress the size of the used image so it can load faster.
Run a Complete SEO Audit:
Auditing your website helps you find the issues which are stopping you to get the top ranking in Google’s SERP.
As, we have discussed many times that there are more than 200 factors which are considered while calculating the ranking by Google’s algorithm, so you need to cover as much as possible.
In easy terms, auditing is nothing else a systematic examination of a site to analyse where is it standing right now and how to make extraordinary decisions to achieve the desired goals.
This may not look like an advanced SEO strategy, but yes, there are so many websites on the internet which are missing basic on-page SEO like page titles or descriptions.
There are so many tools available on the internet which can help you in auditing, but few tools give incorrect information, so you can use SEMrush tool, which is trusted by many big digital marketers.
This tool also tells you on which keyword you can rank fast, which is good to know.
If you are not getting desired results then maybe the issue is the content available on your site, Google loves original content which must not be present anywhere else on the internet.
So, in order to get top ranking, you must have original content with lots of information.
You need to check the plagiarism of all the content posted on your site, you can check it through http://copyscape.com/, and if you find any plagiarism then you need to replace that content with a fresh piece of words.
There can also be some typos or grammatical errors in the content so it is advised to hire a professional copywriter who can proofread your site for any mistyping.
Everybody knows that SEO is important for any site to rule the Google’s results, but most of the site users fail to do this in the proper manner.
With a few simple adjustments, of course with the help of available tools and plugins, you can remove all the errors and possibilities which can stop you to get the desired results.
Just keep yourself updated regarding changing behaviour of Google so you will not lose your positions to your competitors.