If you run a real estate business and you have a website for the same then this article is for you. Every business wants more leads and real estate SEO is something that can get your real estate business more leads through your website.
Yes, you heard it right. SEO can make your real estate business website show higher in organic search results for relevant keywords which in turn can get you targeted website visitors and these visitors, in turn, can be converted into leads.
Simple. But still not every estate agent bother with SEO. If you do the same mistake, you are losing leads to your competitors who are using SEO.
Here is why every real estate business owner should use SEO-
Why Real Estate Agents should Consider SEO
There are plenty of reasons for you to start working on real estate website SEO in case you want more leads. See below three of them-
- SEO is crucial for real estate businesses. You know why? Because according to real estate research– 90% of real estate purchases begin with an online search.
- Search queries related to real estate have grown significantly on Google.
- While the search volume of real estate keywords is not very much but even few leads can get you high profit and thus real estate related search keywords are low volume high-profit keywords.
How to do Real Estate SEO
SEO is about optimizing your website as to show your website result high in SERP for certain keywords. Nothing different is Real Estate SEO.
Real estate SEO is about optimizing your real estate website and your online presence as to make it rank higher for related keywords like “homes in London”, “real estate in London” on the organic search engine results page and Google pack-3 results.
Due to hyperlocal nature of real estate business, most of the times you would be using Local SEO.
Once you will rank 1 on SERP and Google Google 3-pack for some real estate keywords, you can drive traffic to your website and then convert the traffic into your leads.
So your aim is to rank your website on Google’s organic search results for some real estate local keywords and rank your results in Google 3-pack.
For this, you would need local SEO. Down I list some Local SEO tips for real estate agents,
Claim your Google my Business Listing
Google my Business is a free tool to submit your business information to Google and show up in Google 3-pack results. This information then will be served by Google in Google 3-pack results(snack pack results, Google+ and Google map results).
Once you claim your company, Google will display it for localized searches. And when you will optimize your GMB listing, it will show higher in Google 3-pack results. This way you will get more direct leads and traffic to your local real estate business website.
Submit Your site to Business Directories and Real Estate Listings
When you will submit your business to business directories and related listing sites, you can get some backlinks and verify your business easily.
Down are some directories to register your business website and information:
- Yellow Pages
- Better Business Bureau
- Angie’s List
- Merchant Circle
Also get your business registered on these sites:
- Yahoo! Homes
Submitting your business to these sites and listing will improve both your local and general SEO and will also get you valuable backlinks.
Research some real estate keywords
Keyword research will make sure you target high-value profitable keywords. For keyword research, you can use tools like Ubersuggest to find keywords that you can rank for.
The type of keywords you should be looking for is like below.
Let’s suppose you are London based estate agent;
Homes in London
Real estate listing in London
Buy home in London
properties for sale in London Etc.
These keywords will give you some hint that what type of keywords you should be looking for for your real estate website’s SEO.
Once you are finished with keyword research, its time you start targeting them throughout your website but don’t keyword stuff, its a sin in the world of SEO.
Use Content marketing
Start a blog on your real estate website and start producing useful content for your target audience. Create local content for ranking better in local search results. Content marketing would help you with your local SEO and will drive powerful inbound links to your business that matters a lot in SEO.
Optimize your content
Use On-page SEO while writing content to perform better in organic search results and localize your content for targeting your local audience. Include “geo” keywords into titles, subtitles, meta descriptions, ALT text, URLs, hashtags, etc for local SEO.
Optimize your Website
For ranking well in local organic and Google 3-pack results, you need to make sure your website is perfectly optimized for search engines.
Here are some common optimizations to do-
- Keyword research and target them
- Improve On-page SEO and Content
- Make sure all your URL’s are SEO friendly(short with some targeted keyword)
- Site speed
- Link structures
- Broken links and image optimization
- Check and fix other technical SEO aspects like W3C validation, schema markup, SSL, redirects, XML sitemap and Robot.txt
Make your website Mobile friendly
With nearly 48% real estate searches performed on mobile devices, it becomes necessary for you to check and optimize your website for mobile devices.
Here is some optimization to do for mobile devices
- Use responsive design
- Check your website usability
- Check your navigation system and improve it
- Improve our website load time
- Don’t use more pop-ups and interstitial ads on mobile devices
- Optimize your website for more conversions
- Use AMP framework for Mobile devices
All these optimization will make sure your website is as good for mobile users as it is for desktop users. And these optimizations will improve your rankings on mobile devices.
Most real estate agents are local in nature serving only in a or few specific regions thus local SEO is crucial for them. One such Local SEO tactic to rank for local searches is website localisation.
You should include your NAP(Name of business, Adress and phone)on every page of your website. It would even better if you place your NAP in header or footer or in both on your website.
Use Social media
Social media will help you connect with your target audience, increase exposure and drive more traffic. It may also help you a little in SEO.
Using social media for your business is always a good idea.
There is much more to do
While these were some basic SEO tips to rank well in local search results, these are just not enough. You need to deal with hundreds of other things while doing SEO. Not everyone can perfectly optimize websites for search engines, it takes skill and in case you are not a SEO, it would be even difficult for you and time-consuming.
A better option for your real estate business is to work with some Local SEO service provider like SEOliquido.
Local SEO services by SEO liquido
SEOliquido is a local and affordable SEO provider company in London. When you will work with SEOliquido to get more leads online, SEOliquido will take care of your local SEO and will make your website rank higher in local search results. This way you can get more leads from your region.
For learning more about local SEO services by SEOliquido, Check this link: Local SEO services.
Thanks for reading and hope it helps.