What are On-Page and Off-Page Search Engine Optimizations

SEO (Search Engine Optimization) is a technique which helps a website owner to promote the visibility or ranking of the website on search engine results (SERP) for some particular keywords. If one owns a website then he wants a large amount of traffic on his website. Because high traffic means high chances of getting business or leads. There are many ways to increase the traffic on a website, out of them SEO is one of the most important techniques. There are many companies which provide best SEO marketing services locally and globally.

There are two parts of SEO process: On-page Optimization and Off-Page Optimization.

Improve the quality of the pages of a website in order to get ranking on SERP with On-Page techniques

On-Page Search Engine Optimization:

On-page search engine optimization is the technique which is done to improve the quality of the pages of a website in order to get ranking on SERP. There are many parameters for On-Page optimizations, most of the On-page experts say that there are over 200 factors and by implementing all of them on the website it becomes worthy in the eyes of search engines like Google, Bing, Yahoo etc.

Still, there are some On-page factors described below which are considered as very important to be implemented.

  • Title Tag / Page Title: Title tag is considered one of the most important factors of On-page optimization. Title tag should define the main products or services provided by the website. Search engines display this title in their search results, so this is the first thing user sees about any website on search results. Generally, every page has a default title but it should contain that search term for which the website is needed to be optimized.

  • Meta Description: Meta description works same as the page title on the search results. It is the short description of the content of the webpage. Search engines also show this to users along with page title in the SERP. Every search engine has the different character limit for the meta description. Google provides approx 300 characters’ limit whereas Bing provides approx 155 characters’ limit for meta description. You can learn more about meta description here: https://moz.com/learn/seo/meta-description

  • Alt Tag: Alt tag is an alternative display of an image in the form of text. Due to slow internet connection or failure in the network if a browser fails to load an image properly then a user becomes able to read only text written in the alt tag of that image. This also helps search engine to understand the content of the image.

  • Speed: Speed of the website is one of the most important factors. A search engine gives more preference to a high-speed website. The speed of the website can be increased by solving the issues which are taking time to load. Anybody can check the speed of a webpage or a website through https://developers.google.com/speed/pagespeed/insights/ this URL, it also shows the ways to improve the speed of the webpage or website.

  • Content: Content is the pillar of SEO, A website should contain content relevant to products and services offered by the website. The content should be of high quality, genuine, original, plagiarism free and user-friendly. Posted content should not be copied from anywhere on the web, a website containing copied content gets penalized by search engines. You can check the plagiarism of the content from here: http://copyscape.com/

Off-Page Search Engine Optimization:

Improve content, relationships, and links to create an optimal experience for the targeted audience and search engine crawl bots

Off-page search engine optimization is the process of optimizing a website through the use of content, relationships, and links to create an optimal experience for the targeted audience and search engine crawl bots. This process is also responsible to increase search rankings, traffic to the site, leads and conversions.

There are some Off-page techniques which are widely used to promote the position of the website in search engine results on targeted keywords. Some of the important off-page techniques are described below.

  • Blog Posting: Off-Page blog posting is one of the most widely used techniques, which helps to improve the positioning of the website in SERP. The content of every blog should be of high quality, user-friendly, and shareable. Creating a shareable content is a very impressive way to generate more and more traffic on the website.

  • Social Bookmarking: Social bookmarking sites are one of the best platforms to promote the business online. Social bookmarking is the process of bookmarking the webpage or blog post to a bookmarking site, which helps to generate a high volume of genuine traffic to the website or blog post. There are various high PR (PR stands for page rank, read about it here: https://en.wikipedia.org/wiki/PageRank ) social bookmarking sites on the internet, some of them are Reddit, Stumbleupon, Digg, Slashdot, Diigo.

  • Article Submission: Anyone can submit his article to a high PR article submission site. In the article, he can also give a link to his website. Posted articles need to be approved by the administrator of article submission website. These sites may reject the copied articles, low-quality articles, keyword stuffed (Read here about keyword stuffing https://support.google.com/webmasters/answer/66358?hl=en ) articles.

  • Question and Answer: It is one of most effective ways to get more and more genuine traffic. It may also give leads or conversions to the website owner. Anyone can answer the questions of other users related to his niche, he can also link the webpage of his website in the answer so that the user can understand the things in a descriptive way. Some examples of question-answer sites are answers.yahoo.com, www.quora.com etc.

  • Document Sharing: As the name is describing, It is the process of sharing a very attractive and informative document either in ppt or in pdf format. This document must have unique, high quality and user-friendly content. Some examples of high PR document sharing websites are Issue, Slideshare, Scribd etc.

It is just an introduction to On-page and Off-Page Optimization, there are many other techniques and parameters which are needed to be taken care by an SEO expert. If you want to do SEO of your website then it would be suggested that you should hire the best SEO services company which can provide you complete SEO marketing services at affordable price.

By the way, SEOLiquido – Seo Services can be you partner in achieving the best ranking in Search Engines.

Leave a comment