What are On-Page and Off-Page Search Engine Optimizations

Updated July 2020

SEO (Search Engine Optimization) is a technique which helps a website owner to promote the visibility or ranking of the website on search engine results (SERP) for some particular keywords. If one owns a website then he wants a large amount of traffic on his website. Because high traffic means high chances of getting business or leads. There are many ways to increase the traffic on a website, out of them SEO is one of the most important techniques. There are many companies which provide best SEO marketing services locally and globally.

Have you ever wondered why the site you get as the top result is actually there? There must be millions of sites that feature information you need out there. Why are these the most favored by Google? Well, one of the key differences between the first and last result you can get is that the top results are SEO optimized.

SEO is an online marketing tool that improves the ranking in search engines and therefore assures the visibility and reach of the site. In recent years, online marketing is starting to take over traditional advertising methods. It’s no wonder anymore that 2020 is going to boost the prosperity of the online world. Take the time to learn about SEO which is vital for success in the Internet environment.

SEO consists of two components- On-page Optimization and Off-Page Optimization.

Improve the quality of the pages of a website in order to get ranking on SERP with On-Page techniques

On-Page Search Engine Optimization:

On-page search engine optimization is the technique that improves the quality of the website page in order to get ranking on SERP. There are many parameters for On-Page optimization. Most of the experts say that there are over 200 factors that SEO consists of. It’s believed that by implementing all of them on the website it becomes very successful in engines like Google, Bing, Yahoo, etc.

On-page factors described below are considered very important to implement.

  • Title Tag / Page Title: Title tag is one of the most important factors of on-page optimization. The title tag should define the main products, services, or ideas featured on the website. Search engines display this title in their search results, so this is the first thing user sees about any website. Generally, every page has a default title but it should contain a search term for which the website is needed to be optimized.

  • Meta Description: Meta description works the same as the page title on the search results. It is a short description of the content of the webpage. Search engines also show this to users along with page title in the SERP. Every search engine has a different character limit for the meta description. Google provides approximately 300 characters limit, whereas Bing provides approximately 155 characters. You can learn more about meta description here: https://moz.com/learn/seo/meta-description

  • Alt Tag: Alt tag is an alternative display of an image in the form of text. Due to slow internet connection or the network issue, if a browser fails to load an image properly, a user becomes able to read the text written in the alt tag of that image. This also helps search engines to understand the content of the image.

  • Speed: Speed of the website is one of the most important factors. A search engine prefers a high-speed website. The speed can be increased by solving the issues which are taking time to load. Anybody can check the speed of a webpage or a website through https://developers.google.com/speed/pagespeed/insights/ this URL. It also shows ways to improve the speed of the webpage or website.

  • Content: Content is the pillar of SEO. A website should provide content relevant to the products and services offered. It should be high- quality, genuine, original, plagiarism-free, and user-friendly. Posted content should not be copied from anywhere on the web. A website containing copied content gets penalized by search engines. You can check the plagiarism of the content from here: http://copyscape.com/

Off-Page Search Engine Optimization:

Improve content, relationships, and links to create an optimal experience for the targeted audience and search engine crawl bots

Off-page search engine optimization is the process of optimizing a website through the use of the content, relationships, and links to create an optimal experience for the targeted audience and search engine crawl bots. This process is also responsible for increasing search rankings, traffic to the site, leads, and conversions.

There are some Off-page techniques that are widely used to promote the position of the website in search engine results on targeted keywords. Some of the important off-page techniques are described below.

  • Blog Posting: Off-Page blog posting is one of the most widely used techniques, which helps to improve the positioning of the website in SERP. The content of every blog should be of high quality, user-friendly, and shareable. Creating shareable content is a very impressive way to generate more traffic on the website.

  • Social Bookmarking: Social bookmarking sites are one of the best platforms to promote business online. It is the process of bookmarking the webpage or blog post to a bookmarking site, which helps to generate a high volume of genuine traffic to the website or blog post. There are various high PR (PR stands for page rank, read about it here: https://en.wikipedia.org/wiki/PageRank ) social bookmarking sites on the Internet. Reddit, Stumbleupon, Digg, Slashdot, Diigo are common examples.

  • Article Submission: Anyone can submit his article to a high PR article submission site. In the article, he can also give a link to his website. Posted articles need to be approved by the administrator of the article submission website. These sites may reject the copied, low-quality or keyword-stuffed articles. Here you can read about keyword-stuffing: https://support.google.com/webmasters/answer/66358?hl=en 

  • Question and Answer: It is one of the most effective ways to get more organic traffic. It may also give leads or conversions to the website owner. Anyone can answer the questions of other users related to his niche. He can also link the webpage of his website in the answer so that the user can understand the things in a descriptive way. Some examples of question-answer sites are answers.yahoo.com, www.quora.com, etc.

  • Document Sharing: As the name implies, it is the process of sharing a very attractive and informative document either in ppt or in pdf format. This document must have unique, high quality, and user-friendly content. Some examples of high PR document sharing websites are Issue, Slideshare, Scribd, etc.

It is just an introduction, the shallow portion of the On-page and Off-Page Optimization. There are many other techniques and parameters that need to be taken care of by an SEO expert. If you want to do SEO for your website, you may want to hire the best SEO Service Company that can provide you complete SEO marketing service at an affordable price.

SEOLiquido – Seo Services can be your partner in achieving the best ranking in Search Engines.