If you will ask any SEO expert or SEO services provider about the main goal of Search Engine Optimization, they will definitely tell you it is to get to the top position on first SERP.
And, of course, it is making sense.
The whole first page of Google’s search results has importance but the 1st position has some privileges.
When you get a top position of the top page, then your CTR becomes at least 200% higher than the 2nd position result.
Getting top position is not an easy task, you need to maintain many things to get this position.
Google authorities have accepted that there are more than 200 factors that influence ranking for a website.
One of those factors is Domain Authority (DA).
DA is a ranking metric calculated by Moz that predicts how good a site will perform on the search engine. That’s why it has become one of the most important industry standards when we talk about SEO.
DA is measured on a scale of 1 to 100. We can say that the higher the number you have, the higher the ranking you’ll have.
That’s why a good DA is very important for a website.
There are some actionable steps which you can follow to improve the DA for your website. It won’t happen overnight, it needs time. If you follow these steps professionally then you will get it before your expected time.
What is DA?
Before you start doing anything to improve DA, you need to know deeply what elements affect DA.
But even before that, you need to find out what your site’s DA is.
Moz, who developed DA, has a free tool called Open Site Explorer (OSE) that you can use to check your website’s DA. Steps to know the DA of your site:
- Just open https://moz.com/researchtools/ose/. You’ll see a page with a search bar
- Enter your site URL into the search bar.
- Click on “Search.”
Your DA will be written underneath the “Authority” heading.
Don’t get discouraged if you find your DA very low. Now you just need to focus on some work so that DA can be increased.
Like Google, Moz also runs some secret algorithms to determine DA of the website. Basically, it depends on these three factors.
- Link profile
When you focus on Link profile, then other factors start improving.
If you want to have a great domain authority, you need to focus on maintaining a healthy link profile.
Link profile means all of the backlinks your site has earned.
Google likes link profiles that are healthy. A “healthy” link profile is one that follows Google’s guidelines.
There are some link strategies which can cause spamming and following those strategies can get your site penalized and make your link profile unhealthy. Learn about Google’s penalties here: https://www.seoliquido.com/what-are-algorithmic-and-manual-penalties-of-google/
Here’s Google’s official list of prohibited link schemes: https://support.google.com/webmasters/answer/66356?hl=en
In order to maintain healthy link profiles, you need to get healthy backlinks.
Content marketing is the best way to get healthy backlinks, if you will post some good quality content on other websites of your niche, then they may give you a backlink against your content. You need to create content which a user loves to read. If your content is not great then nobody will visit your webpage.
This strategy gives you hike in DA.
Moz also suggests improving whole On-page SEO in order to improve the DA of the website.
There are various things which come under On-page SEO, you can read them here: https://www.seoliquido.com/convert-normal-website-into-seo-friendly/
If you follow these things passionately then definitely you will see a hike in the numbers of DA.