How to boost your Domain Authority – Update July 2020
If you ask any SEO expert or SEO services provider about the main goal of Search Engine Optimization, they will definitely tell you it is to get to the top position on the first SERP.
And, of course, it makes sense.
The whole first page of Google’s search results is important, but the 1st position has some privileges.
When you get to top position of the first page, your CTR becomes at least 200% higher than the 2nd position result.
However, obtaining this privilege is not an easy task. You need to maintain many things to get this position.
Google authorities have accepted that there are more than 200 factors that influence ranking for a website.
One of those factors is Domain Authority (DA).
DA is a ranking metric calculated by Moz that predicts how good a site will perform on the search engine. That’s why it has become one of the most important industry standards when we talk about SEO.
DA is measured on a scale of 1 to 100. We can say that the higher the number you have, the higher the ranking you’ll have.
That’s why a good Domain Authority (DA) is very important for a website.
There are some actionable steps that you can follow to improve the DA for your website. It won’t happen overnight. If you follow these steps professionally then you will be able to speed up the process.
What is DA?
Before you start doing anything to improve DA, you need to understand what affects DA.
But even before that, you need to find out what is your site’s DA.
Moz, who developed DA, has a free tool called Open Site Explorer (OSE) that you can use to check your website’s DA. To get your DA information, follow these steps:
- Just open https://moz.com/researchtools/ose/. You’ll see a page with a search bar
- Enter your site URL into the search bar.
- Click on “Search.”
Your DA will be written underneath the “Authority” heading.
Don’t get discouraged if you find your DA very low. Work, so that DA can increase.
Like Google, Moz also runs some secret algorithms to determine DA of the website. Basically, it depends on these three factors.
- Link profile
When you focus on Link profile, other factors start improving.
For great domain authority, focus on maintaining a healthy link profile.
The link profile consists of all of the backlinks your site has earned.
Google likes link profiles that are healthy. A “healthy” link profile is one that follows Google’s guidelines.
There are some link strategies that can cause spamming. Following those, you can get your site penalized and make your link profile unhealthy. Learn about Google’s penalties here: https://www.seoliquido.com/what-are-algorithmic-and-manual-penalties-of-google/
Here’s Google’s official list of prohibited link schemes: https://support.google.com/webmasters/answer/66356?hl=en
In order to maintain healthy link profiles, you need to get healthy backlinks.
Content marketing is the best way to get healthy backlinks
If you post some good quality content on other websites of your niche, then they may give you a backlink for your content. Concentrate on users! Create the content they would love to read, so you can earn the audience, and direct it to your page.
This strategy gives you hike in DA.
Moz also suggests improving whole On-page SEO in order to improve the DA of the website.
There are various components that fall under On-page SEO. You can read about them here: https://www.seoliquido.com/convert-normal-website-into-seo-friendly/
You should build on all the components included in On-page optimization.
Focus on keyword strategy. With many solutions out there, keywords seem so little and so simple. However, understanding the criteria for quality keywords and choosing the most relevant, authentic, and effective ones for your page is a laborious process. They are everywhere! And most importantly, keywords are the planes your audience travels on to your site. That’s how they find you!
Use right keywords and their variations for the maximum effect.
If you are new to the site-building, correct domain name is extremely important. It should include keywords that accurately depict your content, but is also engaging and catchy.
Win your audience with content relevance. Well-covered topics, delivering quality information to readers is the key that unlocks organic traffic boost.
If you follow this advice passionately, you will definitely see a hike in the numbers of DA.