Updated July 2020
In most of the cases, a website does not look the same to the user as it looks to a search engine. There is a possibility that the users may like a webpage but search engines don’t at all.
You always want all search engines to like your page so that they can show it on the top of the search results. This is the only way to generate organic traffic.
To achieve this your website should be, under many aspects, SEO friendly.
The marketing industry is developing rapidly in recent years. Before the product or service can speak for itself, you need to get users to try it. The means for marketing online are numerous. When compared to traditional printed methods, it’s even cheaper to promote nowadays. It’s not as simple as it sounds though.
With increasing competition, online tools need to be used effectively. Complex to understand and to hack, it’s hard to deal with the pressure. As the businesses are increasingly, and permanently, moving online, the urge for Digital Marketing is sky-rocketing. Learn about it now and take the advantage.
There are various factors through which you can make your website an SEO friendly. Few of the important factors are discussed below.
Content is the pillar of SEO. To reach the heights of SERP, you need high-quality content. You can’t achieve your aim with plagiarism, low- quality, and poorly informative content.
If a reader gets his doubts resolved from the data your webpage features, the search engine gives higher priority to you and shows you to another user having the same query.
Responsiveness means that a visitor can access your website or web pages via all devices. Even with different screen sizes, your site will adjust automatically for the improvement of user experience. Google has started prioritizing responsiveness for ranking. If you want to learn more about this factor, go to https://en.wikipedia.org/wiki/Responsive_web_design.
Along with the above-mentioned qualities, you need to take care of the speed of your site. The faster the site, the higher it will rank. You can reduce the size of the images to get them to load faster. Apart from this, you should remove or replace features that are increasing loading time. A fast loading website is a SEO friendly website!
You can use the AMP version for mobile devices to get it to load faster. AMP is basically an HTML page designed to make the site super lightweight. You can’t use certain HTML tags or forms on Accelerated Mobile Pages, however. If you want to know more about this technology, you can visit https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday.
The sitemap is a hierarchical list of the pages used to provide the instructions to the search engine crawl bots. There are two types of HTML and XML- HTML version is to navigate the users and XML is for crawl bots.
When a crawler visits any site and finds a sitemap.xml file, it crawls the web pages as it is described by the order in the XML file. To learn about its creation process, go to https://neilpatel.com/blog/xml-sitemap/
This is a general text file used to tell the crawler what to crawl and what not to. The instruction is given through “allow” or “disallow” to all the user-agent.
You can instruct the bots to crawl full or partial website through it. This file should be placed in the root folder. Read more here https://moz.com/learn/seo/robotstxt.
Do- follow and No- follow tag
When your content is linked with an outbound link, you can either make it “Do-follow” or “No-follow”.
By default, all links behave as “Do-follow”. This means you have to trust the outbound link so you are passing some link-juice. If you put “rel=”nofollow” with any web link, it means you are just providing information but not transferring any link-juice.
It is always advised to use “nofollow” after every outbound web link. To learn more,https://support.google.com/webmasters/answer/96569?hl=en
User-friendly and SEO friendly URLs
All the URLs must be user-friendly as well as SEO friendly. A visitor should know what he is going to read about just by seeing the URL address of the blog or article.
It must not contain any special character as well. You should use hyphen only to join two words.
This is an example of a user-friendly URL – https://www.seoliquido.com/boost-website-traffic-through-digital-marketing-techniques/
The canonical issue occurs when a webpage opens with different URLs. If ‘’ www.example.com’’ also opens with ‘’example.com’’ without any redirection, this situation falls under canonical issues. In such a situation, Google can consider any one of them as a duplicate website and can give a penalty.
This issue can be solved by placing a canonical tag under the head section of the source code. This tag proves to the search engine that it is the original link and instructs it to consider others as the copy.
Meta tags give definition to a page with the help of title and description. Search engines display these tags in the SERP to the users, so that the visitor can understand where he is going to land.
Every page should contain a unique title and description. Google has set the limit for both. The optimal character count for a title is 60-65, whereas for description it is 250-300.
Keyword density measure the presence of the keyword on the page percentage-wise. This unit defines how much the page is related to a particular search query.
Optimum density for any targeted word should be between 0.75% to 1.5%. If you go beyond this limit then most of the search engines consider this as “keyword stuffing” which can harm your site from an SEO point of view.
You can check your keyword density here, https://www.webconfs.com/seo-tools/keyword-density-checker/
Every image contains two attributes- Caption and Alt Tag. The caption is used to define the image to the visitors, whereas the Alt tag is used to define it to the search engine.
Google can’t read images, so it reads the tag and learns about the content of the image.
When you want to engage in SEO optimized marketing, you should familiarize yourself with the key concepts.
A better understanding would allow you to measure the progress, and hire the right professionals. SEO will give you what it takes to stand out in a competitive online world of information.