In most of the cases, a website does not look the same to the user as it looks to a search engine. There is a possibility that the users may like a webpage but search engines don’t at all.
You always want all search engines to like your page so that they can show it on the top of the search results. As this is the only way to get organic traffic in a huge amount.
There are various factors through which you can make your website an SEO friendly. Few of the important factors are discussed below.
Content is the pillar of SEO, In order to touch the heights of SERP, you need the super quality of content. You can’t achieve your aim with duplicate, low quality, and very less informative content.
If a reader gets his doubt clear from the data available on your webpage, then search engine gives higher priority to you and shows you to another user having the same query.
It means that a visitor can access your website or web pages through all devices with different screen sizes, your site will adjust automatically for the betterment of user experience. If you want to learn more about this factor, click: https://en.wikipedia.org/wiki/Responsive_web_design.
Now Google has started giving priority to responsiveness. You need to be responsive to all screen sizes in order to get the top page ranking.
Along with above quality, you need to take care of the speed of your site. More speed means more priority.
You can reduce the size of the images to get them load faster. Apart from this, you should remove or replace those things which are increasing load time.
You can use AMP version for mobile devices to get it load faster. AMP is basically an HTML page designed to be super lightweight.
You can’t use certain HTML tags, you are also not allowed to use forms on Accelerated Mobile Pages. To know more about this technology, you can visit https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday.
Sitemap is a hierarchical list of the pages used to provide the instructions to the search engine crawl bots. It has two types HTML and XML.
HTML version is to navigate the users and XML is for crawl bots.
When crawler visits any site and finds a sitemap.xml file then it crawls the web pages as per the order is described in that XML file. To know about the process of creating it, click: https://neilpatel.com/blog/xml-sitemap/
This is a general text file used to tell the crawler what to crawl and what not to. This instruction is given through “allow” or “disallow” to all the user-agent.
You can instruct the bots to crawl full or partial website through it. This file should be placed in the root folder. Read more here, https://moz.com/learn/seo/robotstxt.
Do- follow and No- follow tag
When your content is linked with an outbound link then you can either make it
By default, All links behave as
“Do-follow”. This means you have trust on that outbound link so you are passing some link-juice.
If you put
“rel=”nofollow” with any weblink, it means you are just providing information but not transferring any link-juice.
It is always advised to use “nofollow” after every outbound weblinks. To know more, https://support.google.com/webmasters/answer/96569?hl=en
All the URL must be user-friendly. A visitor must get to know what he is going to read just by seeing the URL address of the blog or article.
It must not contain any special character as well. Only hyphen should be used to join two words.
Example of a user-friendly URL is- https://www.seoliquido.com/boost-website-traffic-through-digital-marketing-techniques/
Canonical issue occurs when a webpage opens with different URLs. If www.example.com also opens with example.com without any redirection then this situation falls under canonical issue.
In this situation, Google can consider any one of them as a duplicate website and can give a penalty.
This issue can be solved by placing a canonical tag under the head section of the source code. This tag indicates the search engine about the original link and instructs to consider other links as the copy.
Meta tags are used to give definition to a page with the help of title and description. Search engines display these tags in the SERP to the users, so that the visitor can understand where he is going to land.
Every page should contain unique title and description. Google has set the limit for both, optimal character length for former is 60-65 whereas for latter it is 250-300.
It is the percentage of times a keyword is placed on a page. This unit defines how much the page is related to a particular search query.
Optimum density for any targeted word should be in between 0.75% to 1.5%. If you go beyond this limit then most of the search engines consider this as “keyword stuffing” which can harm your site from SEO point of view.
You can check your keyword density from here, https://www.webconfs.com/seo-tools/keyword-density-checker/
Every Image contains two attributes, Caption and Alt Tag. The caption is used to define the image to the visitors whereas Alt tag is used to define the image to the search engine.
Google can’t read any image, so it reads this tag and learns about the content of the image.
Many SEO experts suggest these factors to be kept in mind before going for search engine optimization. These help to get more priority from the Google which results in getting top rank on SERP.