Updated July 2020
With Internet access, the majority of the people in the world can get information by means of PCs, tablets, or mobile phones, whenever they need it. So, displaying anything on the screen of any internet-enabled device provides more benefits than displaying it through a print campaign on the hoardings in the city.
Digital Marketing Techniques Revolution – 2020 edition
In the last decade, digital media has almost replaced traditional form of marketing. All businesses try to build an online presence. In restricted conditions brought in by COVID-19 pandemic around the world, more organizations learned the importance of having your business on the Internet, at least to some extent. However, most of the activities got an alternative that doesn’t require physical contact: online payments, deliveries, Zoom parties, etc. Initially the setback, but now more of an opportunity, new conditions stimulated organizations to accept all the benefits of the online environment. For that, companies need to engage in DM (digital marketing) techniques as soon as possible.
The main difference between traditional and digital marketing techniques is the former relies on static channels and supports only one-time production. Modern solutions, however, rely on interactive channels, where data can be shared easily and more effectively.
An email or a Facebook post can easily convey a commercial message to a targeted group of customers for the fraction of the total cost of a printed campaign or TV advertisement. The online promotion provides you with the opportunity to reach for many users, regardless of their location, at the same time, and within your budget.
The businesses use the Internet as the preferred mode of advertising since they can generate more conversions than those who are still going with the traditional print campaign. Digital marketers are getting a higher percentage of leads that end up with purchasing the services or products.
In order to succeed with Digital Marketing Techniques, every businessman should hire an experienced team. Instead of recruiting the whole team, they can hire a company that provides the best digital marketing services.
Digital promotion strategies that move the business to prosper are complex, so companies need professional help. If the campaign is run successfully, a website should get various types of users, such as direct, organic, social, referral, paid, and e-mail traffic. Go to this link to learn about the direct, referral, and organic traffic terms. https://analytics.googleblog.com/2009/08/back-to-basics-direct-referral-or.html
Which are Digital Marketing Techniques ?
Digital marketing techniques include various elements. Below, we listed some of the key concepts.
- SEO (Search Engine Optimization)
- SMO (Social Media Optimization)
- Search Engine Paid Advertisement Campaign or PPC (Pay Per Click)
- E-mail Marketing
There are two components of SEO, on-page optimization and off-page optimization. This technique is time- consuming and therefore requires patience. It may take 4-6 months or even a year to get your webpage on the search engine’s top results against targeted keywords.
The first step you need to take before starting the SEO is keyword planning. You need to choose those keywords for which you want to see your site on SERP. You can learn more about keyword planning strategies from here: https://moz.com/beginners-guide-to-seo/keyword-research
SEO is an acronym for Search Engine Optimization which helps in improving any website’s position on search engine result pages (SERP). If your site achieves top ranking on SERP for your targeted keywords, you will start getting a lot of genuine and organic users.
How to learn and apply them for boosting your website traffic?
Social Media Optimization
Social Media Optimization (SMO) helps to increase traffic through some social network sites like Facebook, Instagram, Twitter, LinkedIn, YouTube, G +, etc.
You need to post some information daily regarding your products and services.
Activity on social networks would get people interested in what you offer. You can learn more about SMO from https://en.wikipedia.org/wiki/Social_media_optimization.
PPC ( Pay per Click )
Search Engine Paid Advertisement Campaign or PPC helps you get leads from advertisements. You can start PPC by adding a campaign to your Google AdWords account. There, you also get the option to select your targeted country or location.
PPC is a very strategic process but unlike SEO it shows immediate results. See this link to find out the difference between SEO and PPC from Google. https://adwords.google.com/home/resources/seo-vs-ppc.html.
If you do not have experience in PPC, then you should not do this without the expert’s help. Since the process is complex, you may want to hire an SEO marketing agency, which can provide you best PPC services.
E-mail Marketing is the technique that is used to generate traffic to a website using commercial emails. An e-mail containing information about the services you provide is sent to a group of people. You can use an image with all the information about your site, or direct texts to convey your message.
Some receivers may like the information and can avail of the services or purchase the products directly from the website. They can also refer you to someone who is looking for the same service. You can learn more about E-mail marketing from https://en.wikipedia.org/wiki/Email_marketing.
You can apply any or all of the strategies described above. The more you engage in DM, the higher the chances of getting new users.
There are many SEO, SMO and PPC services providers near you, but you should choose the best one according to your budget and needs.
It’s advised to look for the company’s experience in the field when you hire. Experience and knowledge are often directly proportional. More knowledge brings more effects.