These days, anyone can access any information whenever he needs it. Because of the Internet service, the huge majority of the people on the earth can get information by means of PCs, tablets or mobiles.
So, displaying anything on the screen of any internet enabled device gives more benefit than displaying it through a print campaign on the hoardings in the city.
Digital Marketing Revolution
In last decade, digital media has almost replaced traditional form of marketing. Today, all the organisations residing on the internet can’t ignore the DM(digital marketing) techniques.
The main difference between traditional and digital marketing is the former relies on static channels and supports only one-time production but the latter relies on interactive channels, where data can be shared easily and more effectively.
An email or a Facebook post can easily connect a commercial message to a targeted group of customers for the fraction of the total cost of a print campaign or TV advertisement.
The Online promotion provides you with the ability to get in touch with many users at the same time and that too within your budget.
The businesses that are using the internet as the preferred mode of advertising are generating more conversions than those who are still going with the traditional print campaign. They are getting higher percentages of leads that end up with purchasing the services or products.
In order to get success through Digital Marketing Techniques, every businessman needs to hire an experienced team. Instead of recruiting the whole team, they can hire a company which provides the best digital marketing services.
Some proper digital promotion strategies are needed to be applied so that one can start receiving all types of users from the internet.
A website gets various types of users, such as direct, organic, social, referral, paid and e-mail traffic. To get all these types of traffic you need to follow several types of techniques. See this to know about direct, referral and organic traffic https://analytics.googleblog.com/2009/08/back-to-basics-direct-referral-or.html
Which are Digital Marketing Techniques ?
Digital marketing techniques consists of various elements, some of them are listed below.
- SEO (Search Engine Optimization)
- SMO (Social Media Optimization)
- Search Engine Paid Advertisement Campaign or PPC (Pay Per Click)
- E-mail Marketing
There are two parts of SEO, on-page optimization and off-page optimization.
This technique requires patience as it is a time-consuming technique. It may take 4-6 months or even a year to get your webpage on search engine’s top results against targeted keywords.
SEO is an acronym for Search Engine Optimization which helps in improving any website’s position on search engine result pages(SERP), if your site gets top ranking on SERP for your targeted keywords then you will start getting a lot of genuine and organic users.
The first thing you need to do before starting the SEO is keyword planning, you need to choose those keywords for which you want to see your site on SERP.
How to learn and apply them for boosting your website traffic?
You can learn more about keyword planning strategies from here: https://moz.com/beginners-guide-to-seo/keyword-research
Social Media Optimization
SMO means Social Media Optimization which helps to increase traffic through some social network sites like, Facebook, Twitter, LinkedIn, YouTube, G + etc.
You just need to post some information daily regarding your products and services, so that people on those social media sites can see your posts and may show their interest in your products or service.
You can learn more about SMO from https://en.wikipedia.org/wiki/Social_media_optimization.
PPC ( Pay per Click )
Search Engine Paid Advertisement Campaign or PPC helps you to get leads from advertisements. You can start PPC by adding a campaign to your Google AdWords account.
In Google AdWords, you also get the option to select your targeted country or location.
If you do not have experience in PPC, then you should not do this without the expert’s help. You should get an expert with you or you can hire an SEO marketing agency, which can provide you best PPC services.
PPC is a very strategic process but unlike SEO it shows immediate results.
See this to know the difference between SEO and PPC from Google https://adwords.google.com/home/resources/seo-vs-ppc.html.
E-mail Marketing is the technique which is used to generate traffic to a website with the help of commercial mails.
In this technique, an e-mail is sent to a group of people which contains the information about the products and services are being provided.
You can put an informative image which should contain all the information about your site, or you can put direct texts to convey your message.
Some receivers may like the information and can avail the services or purchase the products directly from the website. They can also refer somebody who is looking for the same services and products.
You can learn more about E-mail marketing from https://en.wikipedia.org/wiki/Email_marketing.
You can apply any one or all the strategies described above. If you apply all of the strategies then you will get the higher chances of getting new users.
There are many SEO, SMO and PPC services providers near you, but you should choose the best according to your budget and needs.
But it is always advised to hire an experienced company for the digital promotion because experience means better knowledge and better knowledge helps you to get the more and more users to your website.