Updated January 2022
Search Engine Optimization (SEO) is really a crafty procedure which requires a lot of professionalism and experience.
Improve Google ranking by SEO
If you know anything about search engine optimization, you will agree with me that it is very tough to enhance a site’s positioning in Google and other search engine results.
Because of a lot of poor quality content posted on the web, search engines have installed some algorithms to rank pages according to their usefulness and worthiness.
Google has algorithms like, Panda, Penguin, and Hummingbird which increase the rankings of sites with useful and unique content and punish the ones with low quality and copied content. Read about penalty algorithms in details: https://www.seoliquido.com/what-are-algorithmic-and-manual-penalties-of-google/
If you want to improve Google positioning for your site and get it on the top of search engine result pages (SERPs), you must do SEO correctly.
You should recognize SEO techniques that can help you to increase your site’s worthiness and make it eligible to get top page ranking in Google, Bing, Yahoo, and other search engines.
If you want to do SEO correctly, then you should follow below-listed steps:
- Keyword Planning: Identify the most beneficial list of keywords.
- Content: Post some quality content on the website and perform on-page optimization.
- Social Media: Take help from social media channels to promote the website.
- Backlinks: Try to have good quality natural backlinks.
Let’s discuss above points in details.
Keyword Planning to improve ranking
Searching for the best suitable keyword for your website is really a tough task. You need to do a lot of keyword research to get a list of suitable keywords which you can target for your website.
In simple words, keyword planning is a process of finding and analyzing search terms and phrases that are supposed to bring visitors to the website.
You can take help from various keyword planning tools, some of the best tools are Google Keyword Planner, kwfinder, Semrush etc.
You can learn to use Google Keyword Planner from here: https://support.google.com/adwords/answer/7337243?hl=en
When you write any content for your website, then it is always advised that you should use your targeted keywords in the content naturally.
When you try to put your targeted keywords in your content then you should try to put it in URL, title, summary, headings, and throughout the rest of the body text.
But, it is not suggested to stuff the keywords to prevent your website from being penalized and consequently getting poor ranking. You can check keyword density from https://smallseotools.com/keyword-density-checker/
Improve Google ranking with the right content
Posting high quality content and performing on-page SEO are incredible approaches to make your pages to show up in search engine results.
Good quality contents must possess optimized URL, a title, a summary, and the body.
Title: It is highly suggested to pick a title that precisely depicts the content of your webpage. The title additionally should be short but informative.
It must not be stuffed with keywords as this can prompt your site being penalized by search engines.
URL: As indicated by webmasters, it is important and very beneficial to make search engine friendly URLs, which can contain some of your keywords.
Web crawlers like short URLs with the right key terms, so you also need to follow the same strategy to get higher priority by all search engines.
Summary: In most of the cases, summary gets the place under the title in the search results. So, this is also a crucial place which motivates the readers to click on the link of the website.
This tiny content should be very informative and should be able to tell about the content of the page.
You can also add some keywords in this. This will help you to get higher ranking in SERP.
Body: Nobody will deny that he loves to read well written and extra informative content.
And, if we talk about search engines, they always love genuine contents which are free from grammatical errors.
So, if we can summarize this as,
Informative + Genuine + Error Free Content = Top Page Ranking
In order to improve the readability, you need to include headings such as H1, H2 and H3, and it is also recommended to add some of your targeted keywords in them. If you want to know how to write H1, H2, H3 tags, read here: https://neilpatel.com/blog/h1-tag/
If the body of the content contains images, then you should also give definition to them by adding Alt Text, Title, and Description.
There are few more things which can be included in the body of the content.
You can add some internal links and tags.
Internal links are the other related pages of your website, which you can add by putting a proper anchor text in any sentence of the content.
According to world’s best SEO experts, web pages have a large number of social signals gets top ranking in SERPs. Social signals refer to Facebook likes, comments and shares, tweets, Google + shares and among other social media channel interactions.
Various studies done by experts show that pages with the top ranking in Google have over 2500 Facebook signals, 300 Twitter signals, and other signals.
Backlinks show that your content is relevant and worthy, that’s why they help a website to get top page search engine rankings. The effect of backlinks on the SEO of the website is determined by the number and quality of backlinks.
In simple words, we can say that websites with a large number of backlinks will get higher ranking compared to the ones with the small number of backlinks.
If we talk about quality, backlinks that give “Follow” feature are usually of high quality and can increase the rankings of your webpage. Read here for more information regarding Follow and No-Follow backlinks: https://www.shoutmeloud.com/understand-dofollow-nofollow-link-seo-basics.html
If backlinks are from the same country as your website, then you will get more high-quality backlinks.
Moreover, backlinks from the site with high SEO visibility are more profitable than backlinks from the site with low SEO visibility. This is because websites with high SEO visibility are usually in good standing with search engines and produce high traffic.
So, above are some tips, which you need to follow if you want to get top page ranking in every search engine’s results against your targeted keywords.