Advanced SEO Techniques – Updated July 2020
According to giant digital marketers, 80% of the website traffic is generated through search queries. That’s why SEO becomes an essential part of the marketing of a website.
Getting and staying at the top of the search results take a lot of researches, effort, and experiments. As all of us know, Google changes its search algorithm almost daily, so it is very important to keep ourselves updated with the latest algorithm.
There are so many search engines but Google’s user base is huge compared to others. Every day, Google receives around 3.5 billion searches. It is also said that 75% of users don’t go to the second page of results, so this calculation says you need to target 1st SERP of Google.
Once you reach the top page ranking on Google against some targeted keywords, you start getting visibility. This means more users, more traffic, more leads, more conversions, and more revenue.
Here, we are going to talk about the advanced SEO techniques which can help you double your search traffic.
1 – Complete SEO Audit of the Website:
Auditing your website helps you find the issues which are stopping you to get the desired amount of organic traffic. There are many SEO services providers who can help you generate an auditing report for your website.
In easy terms, auditing is nothing but a systematic examination of an event, a result of a concept that is done in order to analyze where are you standing now and how to make smarter decisions to achieve the desired goals.
An “SEO audit” is the deep examination of your overall site performance, setting new goals based on the results, and implementing new advanced SEO techniques to achieve them.
This may not look like an advanced SEO strategy, but yes, there are so many websites on the internet which are missing basics of on-page SEO like page titles or descriptions.
There are some basic and important things which you can check during the audit:
Check #1: Do all your pages have meta titles and descriptions?
Check #2: Is every page optimized for your SEO targeted keywords?
For 2nd check, you need to optimize your pages properly without keyword stuffing!
Check #3: Is your URL structure SEO optimized?
This is also very important; your URLs should be simple and easy for Google to tell what the page is about. Here’s an example:
I bet you can guess that blog is a guide which helps you to boost domain authority of your website!
But what if the URL looked like this instead?
It seems very complicated, right? A search engine would definitely have a tough time determining the topic of that post since there is no hint in the URL.
When it comes to URLs, simplicity is better.
Check #4: Does your website follow internal and external links schemes?
An internal link is a link that goes from one page to another page within the same domain. An external link is a link that goes outside to another website.
Check #5: Do all the images have keywords in their respective Alt Tags?
2 – Create Search Engine Optimized Landing Pages:
To increase the user engagement, leads and sales, you need to create well designed and optimized landing pages.
The more landing pages you have, the higher chances of getting visitors are.
3 – Make Your Website Mobile Friendly:
It is also important for your website to work properly on all mobile devices.
In May 2016, Google released an update to their search algorithm that increases SERP rankings of those websites that are mobile-friendly, or in other words, responsive.
Google has also confirmed that over 60% of search traffic is coming from mobile devices. If we talk about e-commerce, then this stat is more surprising.
These statements are clearly saying that you can’t skip the mobile-friendly factors in your business growth.
If you want to check whether your site is mobile-friendly or not, just check through this official tool from Google, https://search.google.com/test/mobile-friendly
You can use responsive web design to make your website mobile-friendly.
Responsive web design is a technique of web designing aimed at allowing desktop websites to be viewed in response to the current screen size or web browser the one is viewing with.
4 – Use Infographics to Attract the Users:
Infographics are the images which allow a user to understand complex information in a very effective and easy way.
Few quality-infographics can help you to increase your traffic by around 180%.
It’s true that most of the people don’t pay much attention to the “info” part. Instead, they love to focus only on the graphics. So, good design is important, but you need to have quality facts to make it informative.
You should create a perfect infographic about your product or service, create a blog post explaining it.
Then you can share this blog with the infographics on various submission sites, which will help you to get traffic to your website.
5 – Write According to Rank-Brain:
Google has been changed a lot since it was launched in the late ’90s.
In the beginning, there were very few factors that were responsible for ranking of search results, but now, there are more than 200 factors which decide the keyword positioning.
RankBrain is one of the most important factors.
It is an artificial intelligence system that helps in calculating the priority. It is built in such a manner that it can learn continuously and calculate the relevancy between the content of the page and the searched keyword more effectively.
Suppose, you make a search for “remote work”. There would be two kinds of results.
- You may want to see the results which are based on jobs done through remote locations/ distance.
- You may want to see the results related to TV, AC remote working mechanism.
So, how will RankBrain determine, which one you would like to see?
Actually, it will show the result based on the experience learned by the previous searches of the same query.
So, we can say that Google is focusing on intent instead of keywords.
6 – Post Your Content on Social Media Platforms:
Social Media signals play a crucial role among your advanced SEO techniques.
If your blog post is very new then it becomes tough to get top page ranking for that blog against highly competitive keywords.
One of the main reasons for this issue is the low DA and PA of that particular blog post.
DA and PA are the quality scores given by Moz, click here to read more: https://www.advancedwebranking.com/blog/domain-authority-vs-page-authority/
So, when you have low DA or PA, you can use social media platforms to gain traffic and credibility.
It is true that not all social media platforms provide equal benefits when we expect authority and traffic.
Here, social media platforms do not mean Facebook, Twitter, or Pinterest where anyone can post whatever and whenever they want. Here, we are talking about authoritative platforms where quality content is expected by the readers.
A few examples of such platforms are Blogger, Tumblr, Quora, and Slideshare.
If you use these sites smartly then you can get the opportunity to improve your search rankings within a very short period of time.
7 – Use Internal and External Linking Techniques:
Internal linking can be done by using anchor texts to links from other pages of your website. External linking is the process of linking another website with anchor texts.
These linking schemes improve the user’s curiosity to learn more.
As most of the people get ranking for home-page in SERP, but fail to get top ranking for inner pages, these internal linking helps Google to calculate the worth of inner pages too. So, we can say that internal and external linking help to improve ranking and traffic.
8 – Try to Get High Quality Backlinks:
Backlinks are the links coming towards your website from some other websites.
It is also an important factor in ranking calculation, but you need to ensure that all the backlinks are from a high domain authority website. Otherwise, you can fall into serious trouble.
You may get a penalty from Google if you participate in any spamming backlinks building scheme.
9 – Always Keep an Eye on Competitors:
You should track the progress of your competitors as well, you can track their keywords so that you can analyse the benefits of targeting the same keywords with the same strategy.
You should not follow the exact strategy followed by the competitor, but you can do improvisation on that to get extra benefits.
10 – Use Multiple Keywords in SEO Meta Title:
You should write your meta title in such a way that it covers multiple keywords. You should not do keyword stuffing as it may hurt you instead.
You need to write a unique title for every page of your website so that you can cover hundreds of keywords with a few pages.
Let’s say your post is about a coffee shop in London and you want to rank for the following keywords:
- Best Coffee Shop
- Coffee Shop
- Coffee in London
Here is an example of a page title that combines these keywords in a natural-sounding way:
“The Best Coffee Shop in London for All Coffee Lovers”
11 – Monitor Search Console Regularly:
Google search console or Webmasters tool is a very powerful system that shows almost every possible error a website can have.
If you are new to search console, then you can read a beginners guide here: https://www.seoliquido.com/google-search-console-the-perfect-guide-for-beginners/
There are three main things you can check regularly in your Search Console Account:
- Crawl errors, like 404 pages, server errors etc.
- You can submit new and updated sitemaps.
- You can track on which searched keywords you are getting clicks and impressions.
If you find any crawl errors, you should try to solve it first since it won’t be available to the users in the search results.
You can target those keywords on which you are getting high impressions; chances of getting top ranking on those keywords are always high.