Every professional website is assumed to provide a combination of the following web surfing experiences; a perfectly optimized Ux design and a well-organized outline that depicts SEO-friendliness. While the former ensures that prospective clients get a streamlined web surfing experience while browsing through a website. The latter places the site at the topmost layer on popular search engines, making it easiest for potential customers in search of similar services to find these web pages.
Not to mention that there are lots of write-ups on the web with a topic definition of “Ux Vs. SEO”, as would be the case if the Ux and SEO where to be likened to DC Comic characters; Batman & Superman – engaging in a mythic struggle to determine who should be attributed more significant superiority over the other.
In most cases, the idea is to have both these technologies working in tandem to give rise to complete web design. Nevertheless, on some rare occasions, these two design approaches would conflict, resulting in quite a few undesirable side effects. Now the tradeoff that exists between these two conceptual foci is entirely something most web expert recommends.
However, let’s assume we are given an option to the choice between these two essential techniques, perhaps we do not enjoy the leisure of having both infused into our website. The big question is, which would you rather have as against the other? In this guide, I would be referring to UI and UX design as the same.
The Contrast between Ux and SEO
Having established the importance of these two design approaches, let’s now take an in-depth insight into the utility of these two, and whether or not we can do away with either one and still maintain a 100 percent customer leads conversion on a given website. Below, I establish the discrepancies while trying to reconcile the distinction that perhaps induces probable discord between Ux and SEO. Before that, it is pertinent to note that a good number of things that impact user experience also make an impact on SEO – but mostly UI/Ux designs affect several kinds of stuff that impacts rankings on search engines.
A Highly Synergistic UI/Ux Structure
The term UI/Ux stands for User Interaction and User Experience, which is an acronym coined by web developers to emphasize on webpages with an advanced and interactive browsing experience for users. Most often, SEO principles seem to go against the core philosophy of an appropriate UI/UX design process.
At this juncture, it goes in line to put forth the question; what makes for good user experience? Notably, there are a lot of factors worth considering such as;
– User Interactions: – which includes Cue, Reaction, Evaluation, Ability, and Timing.
– User Experience: – this involves an engaging design flow that takes into consideration; visual design and layout, simplicity, page load speed, tone of content, calls-to-action, understanding users’ needs, and step-by-step engagement as described by Navdeep Raj.
All of these factors somehow influence SEO because when users leave a positive impression on a site, more traffic, links, and shares to that site are subsequent, and afterward, a higher search engine rankings.
Even though most Ux designers consider Search Engine Optimization (SEO) as a last-minute resort – with a generic analogy of; “Don’t focus too much on SEO, rather, create and write codes that concur with the user’s language.” – Which is beautiful in theory. Nonetheless, it produces a ripple effect in the long run as this goes against the idea of discerning the importance of SEO beforehand other than an afterthought – which in most cases engenders the worst repercussions.
FEATURES OF UI/UX DESIGN
• Done by a UI/Ux Experts.
• Majorly centered on the visual & interactive aspects of a webpage.
• Specifies the typography to be used.
• Defines the layouts, wireframes, and prototypes.
• Deals with Information Architecture.
An Excellent SEO Design Approach
SEO specialists, on the other hand, are tasked with the responsibility of making sure that a website stays atop the myriad of contents on the web. Whereas, these technicians operate to optimize a website, and devise a way to keep these websites right at the top of search engine result pages – just as the name “Search Engine Optimization” implies. As already stated in the previous section, when postponed to the concluding part of the web design process, there is a high tendency of SEO to conceive an unpleasant user experience.
The strategies of creating an improved UI/Ux design in addition to an SEO-friendly webpage are, in essence, fundamental aspects of the web development process. You could think of the entire process of creating content for your website as likened to selling a house; because it is the structure and amenities of the building that triggers the sale – although you might just get more deals if the rooms are kempt or if the lawn is mown and neat. The same goes for web design and development. The value of your web content might as well drive sales leads, thereby coercing first-time customers to visit more often than not, just as a properly- structured web design would entail prospective customers to respond positively.
FEATURES OF SEO
• Carried out by an SEO Specialist.
• Involves the organization of a website’s text content to meet modern writing standards.
• Defines the language, diction, and vocabulary used to communicate to the users.
• Ability to customize “call to action” fields such as; title/header tags, Meta descriptions, and URLs.
• Deals with the content of the Information to be displayed.
Conclusively, to settle the rift that exists between these two is to acknowledge the individual roles that each of these methods plays. Considering that, Ux designers have to try to satisfy both the needs of the business and end-users when designing a product. Not only do they have to make things look better, but they also have to make sure they come up with a design that provides an all-inclusive experience to users. So that user can easily engage in a call to action and interact with the platform – like buying/signing up to a product, clicking on a link, registering to a newsletter, etc.). In the long run, the primary objective of a Ux designer is to meet whatever goals and requirements the business has employed them to achieve.
Given that, search engine algorithms are subject to constant change; because an SEO strategy that provides a website higher-ranking on famous search engines a few weeks back, might be extremely detrimental in the following week. It is best to have a Ux design flow that allows for a seamless process to update SEO contents and structure as these SEO strategies changes over time.
In a nutshell, I want to add that UI/Ux and SEO are intrinsically related. For this reason, it is essential to maintain a certain equilibrium between these two kinds of content; text and visual. Wherefore, if one or the other is excessive, it ruins the overall user experience.